Meet The Disruptors: Jack Lifton Of One World Lithium On The Five Things You Need To Shake Up Your Industry
You do not find truly disruptive innovations from very large companies. If you truly want transformative, disruptive innovations, that will be found from an emerging enterprise. The largest companies can’t simply put aside how much money they have already invested (sunk costs) in the old technology.
As a part of our series about business leaders who are shaking things up in their industry, I had the pleasure of interviewing Jack Lifton.
Jack Lifton began his career in 1962 as a physical chemist specializing in the ultra-purification of rare metals and the preparation of their chemical compounds and alloys for use in the solid-state electronics and energy storage industries. He coined the now widely-used term “technology metals” in 2007 to describe those metals whose electronic properties enable the miniaturization of electronic technologies. In addition to his Advisor — Physical and Chemical Engineer role with One World Lithium, he also serves as Editor-in-Chief for Critical Materials InvestorIntel.com and is the Chairman of the Critical Minerals Institute, www.criticalmineralsinstitute.com
Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?